Slide 1: A daily report for radio from the editors of the world’s leading source of news on nature, science, adventure, travel, photography and the environment.
Slide 2: National Geographic Moments ABOUT THE SHOW • FORMAT: Two minutes per day, for broadcast Monday through Friday. Each program may be played once, twice or three times each day. • Attracts educated, affluent listeners interested in the world around them. • Presented in our local co-production. • Broadcast in peak audience times, such as breakfast or afternoon drive.
Slide 3: National Geographic Moments ABOUT THE SHOW • Listeners are very interested in environmental quality. • High production values produce high-attention listening.
Slide 4: National Geographic Moments ABOUT THE SHOW • A wide range of subject matter stimulates listener curiosity. • 52-week run builds long-term relationship between Advertiser and Audience.
Slide 5: National Geographic Moments BENEFITS FOR ADVERTISERS • Illustrates care and concern for the planet, natural science, space and quality of life. • Advertiser can receive brand identification with the show and with daily program credits which may include slogans. • Positive presentation of these topics creates an emotional connection between listeners and advertiser. • Attracts an educated, affluent audience with above-averge means. • 52-week run builds long-term relationship between advertiser and listeners.
Slide 6: National Geographic Moments “LISTEN TO YOUR WORLD.”
Slide 7: National Geographic Moments TWO-MINUTE DAILY SHOW CLOCK Elapsed Time 0:00-0:10 0:10-0:30 0:30-1:00 1:00-1:50 1:50-2:00 Segment Time 0:10 0:20 0:30 0:50 0:10 Content Open & Sponsor billboard N.G. MOMENT - Intro & Tease Commercial Spot N.G. MOMENT - Main Story Closing & Sponsor Billboard
Slide 8: National Geographic Moments Bhutan Life expectancy has increased by 19 years in the tiny Asian kingdom.
Slide 9: National Geographic Moments Bomb-Sniffing Rats Much lighter than dogs, rats are trained to defuse bombs.
Slide 10: National Geographic Moments Elephant in the Mirror Elephants are among the few mammals showing self-awareness when they see themselves in a mirror.
Slide 11: National Geographic Moments Global Seed Bank In case of catastrophe, seeds are kept deep underground to ensure mankind’s survival.
Slide 12: National Geographic Moments Stonehenge New evidence of a large village near the ancient monument.
Slide 13: ABOUT NATIONAL GEOGRAPHIC: Founded in 1888, the National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Its mission is to inspire people to care about the planet, by increasing and diffusing cultural, environmental and scientific literacy while promoting conservation of the world's cultural and natural resources. The Society has funded thousands of scientific research and educational projects and reflects the world through its five magazines, television programs, films, radio, books, videos, maps, interactive media and merchandise. National Geographic consistently polls as one of the most trusted media brands on the planet. National Geographic magazine, the Society's official journal, is read in English and 28 local language editions by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 260 million households in 27 languages in 160 countries. Nationalgeographic.com averages around 50 million page views per month.