Slide 1: The World Is Flat Isriya Paireepairit markpeak@gmail.com Attribution-NonCommercial 3.0 Unported
Slide 3: Thomas L. Friedman
Slide 4: Globalization • Globalization 1.0 • Globalization 2.0 • Globalization 3.0
Slide 6: Globalization 1.0 • Start: 1492 (Columbus Discovered America) • End:1800 • Player: Country
Slide 7: Globalization 2.0 • Start: 1800 • Interrupted by • World War I (1914-1918) • Great Depression (1929) • World War II (1940-1945) • End: 2000
Slide 8: Globalization 2.0 First Half • Falling of Transportation Cost • Steam Engine • Rail Road
Slide 9: Globalization 2.0 Second Half • Falling of Telecommunication Cost • Telegraph • Telephone • PC • Fiber Optics • WWW
Slide 10: Globalization 2.0 Player: Multinational Company
Slide 11: Country vs Company Thailand Microsoft $47,679 M (government total revenue) 1 $44,300 M (revenue) 2 1 2 FY 2007 (Estimate) Source: Bereau of the Budget FY 2006 Source: Wikipedia
Slide 12: Globalization 3.0 • Start: 2000 • Player: Individual
Slide 13: Globalization • 1.0 - Country • 2.0 - Company • 3.0 - Individual
Slide 14: 10 Forces That Flattened The World
Slide 15: Flattener #1 Fall of Berlin Wall
Slide 16: Flattener #1 • 1989 • No more Communism • Democracy • Free Market • Toward to Single, Global Market
Slide 17: Flattener #2 Netscape Navigator
Slide 18: Flattener #2 • 1995 • PC • Internet • WWW • Communication
Slide 23: Flattener #3 Workflow Software
Slide 24: Flattener #3 • Working together • Different Hardware • Different Location • Web technology • Effect from Flattener #2 Netscape
Slide 25: Flattener #3 AJAX XML HTML HTTP TCP/IP SOAP
Slide 26: s Ca e St ud y Lotus
Slide 27: Flattener #3 Cause more 6 Flatteners • #4 Uploading • #5 Outsourcing • #6 Offshoring • #7 Supply-chaining • #8 Insourcing • #9 In-forming
Slide 28: Flattener #4 Uploading
Slide 29: Flattener #4 • Power of Community (Connected Individuals) • Community-developed • Softwares - Open Source • Answers • News & Commentary - Blogging • Content - Wikipedia
Slide 30: s Ca e Flattener #4 • Community-developed Answer St ud y • Goldcorp Inc.
Slide 31: Flattener #5 Y2K
Slide 32: Flattener #5 Outsourcing Y2K
Slide 33: Outsourcing • Split • Service • Manufacturing • and perform elsewhere, where • Most efficient • Cost-effective
Slide 34: Y2K • Outsource Accelerator • India Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software)
Slide 35: Flattener #6 Offshoring
Slide 36: Flattener #6 Offshoring • Split • Service • Manufacturing • and perform elsewhere, where • Most efficient • Cost-effective
Slide 37: Flattener #6 Offshoring • China Flattener #7 Supply-Chaining (Transport)
Slide 38: Flattener #7 Supply-Chaining
Slide 39: #7 Supply-Chaining
Slide 40: #7 Supply-Chaining Manuf. Customer Manuf. Walmart Customer Manuf. Customer
Slide 41: #7 Supply-Chaining Sales Distribution Shipping Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software) Flattener #6 Offshoring (Manufacturer)
Slide 42: Flattener #8 Insourcing
Slide 43: #8 Insourcing • Reverse of Outsourcing • UPS & Toshiba
Slide 44: s Ca e Insourcing St ud y
Slide 45: s Ca e Insourcing St ud y
Slide 46: Flattener #9 In-forming
Slide 47: #9 Informing • Information Finding • Search Engine
Slide 48: Flattener #10 The Steroids
Slide 49: The Steroids Processing • Computing Data Transfer Instant Messaging, P2P • • VoIP Communication • Videoconference Virtual Reality • Computer Graphics Storage
Slide 50: The Steroids • Computing • Instant Messaging, P2P • VoIP • Videoconference • Computer Graphics Wireless
Slide 51: Triple Convergence
Slide 52: Convergence#1 Converged Flatteners
Slide 53: Convergence #1 • Before 2000 - Semi-Independent • After 2000 - Converged with another • As Complementary Goods • E.g. Paper/Pencil
Slide 54: Convergence#2 New Business Platform
Slide 55: #10 Steroids Accelerator Business Process #6 Informing #7 Supply Chaining #4 Uploading #5 Outsourcing #6 Offshoring #8 Insourcing Infrastructure #2 Netscape #3 Workflow #1 Berlin Wall Politics Geographic Economics
Slide 56: Convergence#3 Emerging Regions
Slide 57: BRIC
Slide 58: BRIC Country Population (million) GDP (trillion $) Brazil Russia India China Total 188 142 1126 1317 2773 1.6 1.7 4.0 10.0 17.3
Slide 59: Developed Countries Country Population (million) GDP (trillion $) USA EU Japan Total 301 494 128 923 13.04 13.8 4.2 31
Slide 60: Compare! Country Population (million) GDP (trillion $) GDP per capita ($) BRIC Developed 2773 923 62 17.3 31 0.58 6,238 33,586 9,100 Thailand
Slide 61: Companies and the Flat World
Slide 62: Rule #1 Core Competency
Slide 63: s Ca e St ud Greer & Associates Competitor B y Emerging Greer Compet A Emerging
Slide 64: s Ca e St ud Greer & Associates Think Produce Expert Jobs y Old Way New Way Produce Expert Jobs Think Produce
Slide 65: Rule #2 Small Act Big
Slide 66: s Ca e Aramex 1990 St ud y Airborne FedEx DHL Aramex Other Middle East
Slide 67: s Ca e Aramex 2003 Airborne Other St ud y FedEx DHL Aramex Middle East
Slide 68: s Ca e Aramex 2004 Airborne Other St ud y FedEx DHL Aramex Global Distribution Alliance Middle East