Slide 1: Effect of Media On Society MEMBER’S NAME : HUMERA HAROON. IQRA SHAMS. SHARMEEN SHIBLI. SIDRA A.KHALIQ.
Slide 2: What is Society? A society is a grouping of individuals, which is characterized by common interest and may have distinctive culture and institutions.
Slide 3: What is Media? The media is the whole body of communications that reach large numbers of the public via radio,television, movies, magazines, news papers and the World Wide Web.
Slide 4: Rating 98.3 % of households have TV sets 99% of house hold have a radio 65% have cable TV 82% have VCR by 1999: 1/2 of US house hold have a home computer, 1/3 of house hold have internet access @ home TV sets are turned on for an average of 7 hours each day
Slide 5: Media are very integral part of our lives and therefore they generate popular interest and debate about any social problem that we can think of. Are the news media biased?  Have TV talk shows gone too far with their sensationalized topics? Are media shaping our values? IS TV harmful for our children? Do media drive foreign policy?
Slide 6: Are newspapers insensitive to minorities? Is emphasis on body image harmful to our society? Should tobacco advertising be restricted? Should the media cover criminal trials? Is coverage of political campaigns fair? Is advertising ethical? In order to address such questions we need an understanding of the mass media's role in contemporary social life.
Slide 7: What is the nature of the relationship between media and society? Media play many different - and maybe incompatible- roles. For the audiences, it is a source of entertainment and information while for media workers, media is an industry that offer jobs- and therefore income, prestige and professional identity-.
Slide 8: What is the nature of the relationship between media and society? For society at larger, the media can be a way to transmit information and values (socialization). Therefore depending on whose perspective and which role we focus on we might see a different media picture.
Slide 9: IMPACT OF MEDIA ON CHILDREN AND TEENAGERS.
Slide 10: THE POWER OF MEDIA MESSAGES….
Slide 11: MEDIA MESSAGES: GOOD OR BAD? Whatever form they take (ads, movies, computer games, music videos), messages can be good or bad for your child. Just as you would limit certain foods in your child's diet that may be unhealthy, you also should limit her media diet of messages. Some examples of these are as follows: •Use of cigarettes and alcohol •Violence
Slide 12: Example of Effect of Media on Society
Slide 18: Set the home stage for media education Make a media plan. Set media time limits. Set family guidelines for media content. Keep TV sets, VCRs, video games, and computers out of children's bedrooms. Make media a family activity.