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Hu$tle synergy  



 
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Published:  July 03, 2008
 
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Slide 2: We Play to Win!!! Lets Mix and Match Opportunities.. •Utilize our hip sensibilities andlifestyle media placement relationships in sponsorship activation ,booking celebrities , alongside generating buzz with key influencer segments ,markets and media mediums. •Development of relevant business,entertainment and retail partnerships . •Invigorate or bring excitement to point-of-collateral ,service and or sale.. •Development of 30 sec spot creative- extensions culture relevant branded viral content for distribution onto disk ,print market landscape. •Increasemarketing stunts.and traction with noncredibility,affinity traditional •Develop enterprise and promotional initiatives with relevant lifestyle partners. •Guerrillabarbershops,and Retail/Lifestyle Promotions marketing in (malls, salons, skate shops,concerts ,colleges etc.) media, mobile phones and emerging mediums online and offline. •Development of relevant business evolving entertainmentbrand models,licensing and extension programs in line with the and •Secure and ,brands and pop culture service affinity to VIP . encouraging product or taste makers relevant personalities •Management and development of branded media and retail mediums . •Develnorth America with a global outlook (trade initiatives opment of custom tour promo and event within show •Targeted audience lifestyle Promotions. •Development and maximum visibility on Hot premium Promotional merchandise and marketing collateral for branding program including POS materials ( more than 700,000 items available). marketing ,media driven events , fashion shows, radio promotion ,contests, and celebrity driven events .) •Sociofl web-savvy online e-marketers willRoom Seeding: Our a networking marketing and Chat team develop and maintain relevant social networking presence for our partner brands; While encouraging and stimulating authentic discussions across relevant online communities throughout the campaign.
Slide 3: As millennial’s and socially conscious enterprising lifestyle visionaries, our insight into the evolving marketplace powered by the coveted influencer audience sparks our affinity for: innovative concepts , lifestyle relevant products ,partners and services. We have long recognized that a cool creative, solid network alongside strong brand names, cool products, relevant branded mediums alongside key influencers deliver loyal consumers and profits. With that in mind ,we seek and continually work with a diverse mix of innovative partners including: emerging social media platforms, agencies, manufacturers, content producers, event producers, retailers,record labels,agents, media outlets, brands, service providers, distribution outlets and trendsetting personalities in meeting our bottom line objectives. Dee hustle What is branded entertainment ::: A form of creating an entertainment property, as it involves a creative partnership between content developers, distributors,agencies, broadcasters,talent ,service providers and brands. Taking the philosophy and message of the brand and translating that into entertainment properties that consumers want to engage with, e.g.games ,apparel, films, TV programs, music, events, images, portals , sponsorship, merchandising and more. The Opportunity:::Global forecast*: Fans love to collect, and this provides the perfect opportunity for brand extensions to apparel, publishing, video games, wireless, and more. sale of digital content, or non-real assets – from gaming to TV downloads – is going to skyrocket..* FACT: $23 Billion - estimated worldwide retail sales of licensed product in the entertainment category.* The  $36.9 Billion - Total estimated worldwide retail sales of product in the brands and trademarks category. Billion -Total estimated worldwide retail sale of licensed product in the Art & Design category* $19  Automotive or transportation brands , collectively represent almost $6 Billion in revenue.* $18.8 Billion – estimated worldwide retail sale of licensed product in the sports category.* Global 2007 Industry Annual Report  License!
Slide 4: Mobile messaging Streaming media
Slide 5: We are set to activate a lifestyle synergy program that leverages and creates awareness around the culture influenced marketplace by utilizing a mix of trend setting consumer lifestyle insight , innovative online/offline media strategy ,personalities alongside relevant events.Our program utilizes a network of creative activists and brand advocates that actively propagate affinity constructively while developing lifestyle traction by interacting with target audiences and personalities at culture scenes and destinations online and offline I.e: nightclubs,malls,radio stations ,blogs,social networks, conferences and college campuses. Development of 30 sec extensions as in branded mash ups, relevant video ,audio and photo content for viral content for distribution. Development , placement and distribution of promotional material and ad creative. Nielsen media,estimates that motorists and pedestrians see a branded vehicle advertising message as many as 100,000 times a day.
Slide 6: • Utilizing TV , online media,offline media ,partnership’s with brands alongside models,personalities ,events and mobile devices based on revolving budget’s and resources in creating lifestyle synergy. • Utilizing the disconnected synergy within the brand +retail+distribution and personality community with unique hustle marketplace relationship’s and opportunities.. • Leverage our network ,contacts and foresight in carving out cohesive revenue generating business in brand’s +distribution and entertainment.. • Industry wide lead on experimentation and partnerships with new emerging brands ,mediums and projects..
Slide 7:  Branded content ,based on brand ,audience lifestyle or personalities..  Pop-culture influenced market..  Lifestyle essence of a brand and or personality.  Convey richness of brand heritage ------------------------------- Mobile Games ,Messaging. and videos  Online Games and videos.  3-D CGI Animation and pods (Radio Dramas).  Merch and accessories  Comics,dvd,s,phone cards alongside other relevant products.
Slide 8: • License rights and or cross promote. – Develop ,create mobile and online short format content for viral distribution. – photo shoots ,licensed merch ,posters,accessories . – Use rights to animate and create new content for ringtones,cartoons ,mobile games e.t.c • Mix real-life and animated “personalities” together alongside new character creations – concept creation of relevant star’s & brands into avatar-like creations, endowed with exploitable and creative abilities . – Multiformat:mixtapes,albums,merchandise, video ringtones and mashups e.t.c..
Slide 9:  We work with select brands in cohorts with a mix of technology, branded entertainment, retail development and creative partners in developing go to market strategies targeted at influencer audiences both online and offline. We also work with retail partners in creating excitement by extending the value of their retail assets through services such as partnership marketing and location-based entertainment programs. These out-of-home entertainment experiences create new businesses and drive additional traffic to pre-existing venues. Virtual goods and digital products at over $1.5 billion represent a rapidly growing global market. We are set to create a platform to bring high-value brands into the virtual market. We are already working in linking personalities,brands artists and content creators with a new generation of fans through their online trade of likenesses, fashion, catchphrases, and other virtual representations.. Western pop culture has become a fixture globally. In recent years in Japan and other countries the trend is syncing up as manga and anime have developed a devoted fan base in the U.S. and other countries. Manga has generated billions of dollars at retail , providing the perfect parallel for content programs ,brand extensions to apparel, publishing, video games, wireless, and more . Non-apparel licensing generates nearly 7+ billion dollars annually for the fashion and apparel industry** and that number just keeps growing. – with a factory and in house brands alongside partner brands , we know consumers prefer familiarity when it comes to purchasing, we see the fashion industry extending its brands to home décor, health & beauty products, accessories,cartoons,TV shows and many other consumer product categories.. Less innovative stores are rapidly closing down as the consumer gets extra savvy.Direct-to-retail or consumers deals is our focus as the private label trend emerges (and continues) in targeting specialty stores and audiences .    
Slide 10: Damien “Dee hustle” Bryant Chief Visionary Officer Email::: d@hustle-inc.com Voice: 917 754 7020 Mobile: 310 980 8038

   
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