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Tom Peters published on this topic in his 1997 Fast Company Article called “A Brand Called You”. The essence of Mr. Peters message is that you are in charge of your brand and that all of us can own some part of the market. Everyone can learn, and educate themselves to become, at some level, an expert. The vast majority of knowledge is available on the Internet and if you look hard enough you can find information pertaining to your specific situation. Almost 10 years after the article, the message is still being spread daily. In a world of sameness, you need to stand out even if that point of light is faint. You and only you are responsible for transforming that faint light into something bigger and that can only be done by a focused effort over a period of time.
Uploaded by: babo Added: 1 year ago
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brand
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personal
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professionalism
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