Mckinsey's Business Model

McKinsey was commissioned in Q1, 2003 to:
provide dedicated effort in conducting in-depth market survey and collect detailed information from 4 cities within 2 provinces to identify the key growth drivers in China’s broad market;
4 product categories were included: G.I. (Motilium), OBGY (Gyno.), Nail Infection (Sporanox) & Vertigo (Sibelium)
provide objective assessment about the broad market opportunity (not including any urban centres);
provide business model / proposal for XJP to capture the broad market

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Tags: business  model  proposal  market